There is no juice in the fridge.
Buy two packs of herbal tea and get a free oven glove.
Top-up your mobile phone, and get free minutes plus a
box of Oreos. Send ten SMS a day and get thirty for free.
Buy Scott's Emulsion and get a colouring bag.
The pack of margerine comes with a butter knife.
Pay $12 for a five-year-membership to get a sports bag and
a $10 discount for every language course. Spend $20 in
a single receipt for a free ride on the toy pony. Spend $30
and enter the Holiday Draw. Pay $1 less for a cinema ticket
with your OCBC credit card. Ask for your Citi privileges at
the ice cream parlour.
I grew up in Germany with very strict consumer protection laws,
which severely limited the more creative marketing activities
that retailers would come up with. Probably due to EU pressure,
loyalty programmes with point cards have in the mean-time
become legal (and we know I love those), but all-year-round
sales, buy-three-get-five deals, and crazy bundles are still
impossible, I think. I am beginning to understand why.
Buy two packs of juice and get a free towel. Or a ball.
Or a tote bag.
There is no juice in the fridge. I live in a shopping mall,
but I drink tap water. The last three times I went to the super market,
I refused to buy juice because there was no towel to be had.