The T-Files


Sun, 20 Apr 2008

Cherie Dolce

Circle K sunkus wishes to offer you a unique and cozy store to put a smile on everyone's face. That wish has born a new concept Cherie Dolce. Its comfortable and warm atmosphere will smooth you and ease your mind anytime. We wish to begin a new style of c-store with this new concept Cherie Dolce. It would be a little bit comfortable c-store for you.
Sat, 26 Jan 2008

Multivitamin: Grapefruit

It is a drink of the jelly type with which a necessary nutrient is anywhere easily ingestible when there are neither a busy morning nor an appetite.

The taste is atrocious, too.

Sun, 18 Nov 2007

Royce Chocolate and Cookies

By breaking down old customs and producing consistently original items, we are pursuing a new level in chocolate enjoyment.
Our artisans make the finest in premium chocolate.
Fri, 04 May 2007

Broadband Station

Armed with it's originality and swiftness, the mission of Excite is to create value and convey it ahead of the trend.
An impression of refinement and the excitement you feel when opening a jewelry box for the first time...
Sharing thrilling experiences which are not obtainable through a search-only internet service with trend-conscious, mode-sensitive sophisticated city-dwellers this is what Excite is proud of and enjoys most.
Wed, 07 Mar 2007

eneloop Rechargeable Nickel-Metal Hybride Battery

eneloop came out as the first cartridge goods, in order to embody clean energy society which is one of the programs of a new vision ThinkGAIA. This low self-electric discharge nickel hydrogen charge pond developed on the theme of there is nothing throwing away and not applying load to earth environment is first charge pond in the world which he buys and can be used immediately, and the energy residual ratio after neglect also maintains about 85% for one year. In order to express the merit of this user-friendliness, the main part of a battery and the graphic design of a package were taken as the minimal design which is not in an old charge pond (battery) and which is simple and has feeling of purity. Moreover, about 1000 repetition charge is possible for this battery, and it can stop to load the earth environment.

So I bought these rechargeable batteries, for which there has been a lot of advertising from a number of makers since last year. I do not know if there have been actual recent advances in technology that merit the buzz, or if it is just a new trend in marketing. The most interesting thing is that the charger came with plastic battery casings that can be used to turn a AA battery (or Type-3, as it is called here) into a physically much bigger C (Type-2) or D (Type-1) battery. I always thought batteries came in different sizes because they output different voltages. Maybe this is not the case, or it is just not an issue anymore with modern electric devices. Or maybe this is the reason why rechargeable batteries are said to not work so well / at all for some applications.

Thu, 07 Dec 2006

Skill is Stolen

I forgot my sports bag at home today, and so had to quickly buy a new (cheap) outfit for the running club, and Don Quixote is ideal for such an undertaking. So now I have a jogging jacket that says

SKILL IS STOLEN
across the back,
TO LEVERAGE!
It works, and a way is spread
on the front, and
Thought at that time is put
WRITE PHOTO
The result condition that really took picture entirely. $13.20
It tries this splandid technology
on the associated T-shirt. Splandid Technology.

Note One: I forgot to buy a towel. Convenience stores have those.

Note Two: The Friedberg Jacket has reappeared.

Sun, 26 Nov 2006

Karuizawa Apple And Blueberry Pudding

Karuizawa is a popular ski resort on the shinkansen line to Nagano. Or maybe it is just a big factory outlet shopping mall, at least that is how it looked.

Taste has created man and cultures. And a taste that makes sense comes from a production process that makes sense. A distinguished taste concentrated from effort and time. I would like this taste to be handed down forever.
Mon, 16 Oct 2006

Drinkability

Asahi Gokuuma has truly refreshing drinkability and satin smoothness.
Mon, 11 Sep 2006

Brillia Tower Kawasaki

Some apartment buildings offer layouts configured for the utmost in comfort, with an extensive array of facilities for common use. Others provide the ultimate in functionality and guaranteed performance, for maximum peace of mind. But how many can give you such a feeling of unlimited space, paired with a distinct and pervasive style?
Thu, 27 Jul 2006

Fruity Jelly

These Jelly are made of some selected stuffs with an excellent technic. Presents for you delicious taste. Enjoy your happy times with this Jelly.
Sat, 15 Jul 2006

Deeppresso

The popular can coffee brand Georgia (part of Coca Cola, hence the name) has recently launched the Deeppresso.

Sun, 05 Mar 2006

Yamazaki Chocoman

Inviting you to a delightful tea time with the best confectionary of all to give sweet harmony to your heart. Yamazaki Chocoman is a traditional Japanese-style cake that has an original flavor of chocolate. You can enjoy the rich and savory taste at your relaxation moments.
Sun, 17 Oct 2004

Best bread message

Our little friend TOMTE use magical secret power for delicious BREAD that. Well enjoy in next morning. Children who living in NORTHERN EUROPE tell us secret that just baken BREAD. Yes ..... TOMTE's secret. HOKUO as. BREAD country SAPPORO is very similar with TOMTE's land.

Scandinavian Natural Roman
Best bread message
Hokuo, since 1979

Wed, 04 Aug 2004

Cigarette smoke is wider than a human body

I am really amazed by the current poster campaign for smoking manners, for a number of reasons:

Firstly, it is a campaign to ask smokers to respect the health and comfort of others and the campaign is being done by Japan Tobacco, the world's third largest manufacturer of tobacco products. Secondly, government regulations are very liberal towards smoking (just compare the size and content of the health warning on cigarette packs here and elsewhere), so I think JT are not required to do such a campaign. Thirdly, the idea of a campaign that calmly and politely asks smokers to reflect upon their habits is totally different from the drastic and sometimes very graphic quit-smoking campaigns launched by governments and health organisations all over the world. And then there is the cool minimalist design of these ads. It is monochromatic (a friendly green) and has these bizarre parodies of functional drawings found in technical instruction manuals or educational material.

But finally, and most importantly, the posters are bilingual and the English is plain wonderful. In contrast to your average use of Engrish in Japanese advertisement, it is grammatically perfect, uses whole and sometimes long sentences rather than just catch phrases, and strikes an interesting tone in its indirect and thoughtful way of conveying the message without using direct imperatives or even judgemental language. Here is a selection I could find online, but there are a lot more:

Thu, 24 Jun 2004

Pleasure is born here

Went out to buy a notebook to write down my Japanese homework.

Pleasure is born here.
unintentionally with individuality and nonchalantly with sensibility
Mini Notebook Size: 91 x 128 mm 32 Sheets
Thu, 29 Apr 2004

Bouchee au Fraise

Who says this has to be in English?

C'est notre plaisir de continuer a fabriquer les gateaux aimes par vous tous dans cet environnement de la villeriche de verdure.
Sun, 25 Apr 2004

Naive Lady

Try our Naive Lady, toilet tissue soft and of good quality. Choosing recycled paper is the first step to keep the earth full of greens for your own children.
Wed, 17 Mar 2004

Kill is Love

I am putting together a campaign page for Kill Bill 2 (we are actually selling officially licensed avatars!) and I could not help but notice the strange tag line.

Kill is Love? This is probably (hopefully?) only used in Japan and another perfect example for Engrish.

Thu, 11 Mar 2004

Tokyo Banana

From Tokyo to all over the country since 1991:

People gather to TOKYO from here and there with memories of their home. And then, Tokyo gets the everyone's home town.
Fri, 20 Feb 2004

Seiyo Kyujitsu Hakata Torimon

Quoth the cookie:

The spirit of OKASHI. It is what gives a peaceful and pleasant mind to the human race. All the time, man seeks romance in the OKASHI. We have been working hard and carefully, and work on. To weave the romance and the fancy into each OKASHI. This, at last, we have made up The HAKATA SEIYO-WAGASHI. If you taste the feeling and the spirit of the OKASHI which value tradition and living in the times, there is no pleasure better than it.