Now that the twenty-first century has arrived, Gibson novels do not have to be set in the future anymore.

Cayce Pollard is a freelance marketing consultant. Her special skill is a high sensitivity for logos, and she makes her money by predicting whether a new corporate identity or an advertisement campaign would work. The downside of this talent is that she gets sick when she sees Tommy Hilfiger sweaters or Louis Vuitton bags (her ultimate demon is the Michelin Man). She is also obsessed (hobbies are not for her, but she can obsess) with the footage, a mysterious movie that is being anonymously published on the Internet frame by frame. No one knows what it is about, who created (or still creates) it, how it or where it is made. After her online circle of friends discover some hints in the footage, and she finds herself suddenly equipped with corporate credit card, iBook and flight tickets from New York to London to Tokyo to Moscow, Cayce embarks on a quest to track down the unknown genius behind the footage.